Masplay is the leading Andean region marketer and distributor of athletic footwear, apparel and equipment for a wide variety of sports and fitness activities, including the exclusive distribution of Nike in Peru, Ecuador, Bolivia and now Chile.
August 17, 2022 – Masplay, S.A. (Masplay) announced that its wholly owned subsidiary, Equinox Los Andes SPA, closed the acquisition of Nike de Chile Ltda., on August 17th, 2022. Masplay successfully operates Nike’s distribution in Peru, Ecuador and Bolivia.
As with Nike’s other distribution partnerships across Latin America, and around the world, Masplay is committed to serving local consumers and helping drive sustainable growth.
The transaction had the support of Gramercy Funds Management, Banco Santander Peru, Banco de Crédito e Inversiones (BCI) and BTG Pactual. Lazard and Banco Santander acted as advisors.
About Masplay, S.A.
Masplay is a leading Andean region marketer and distributor of athletic footwear, apparel and equipment for a wide variety of sports and fitness activities. The group has had a relationship of over 40 years with Nike and has developed during this period a best-in-class wholesale, retail and digital operation. Masplay omnichannel strategy and footprint extends over Peru, Ecuador and Bolivia and now Chile.
About Gramercy
Gramercy is a dedicated emerging markets investment manager based in Greenwich, Connecticut with offices in London, Buenos Aires and Mexico City, and dedicated lending platforms in Mexico, Turkey, Peru, Pan-Africa, Brazil, and Colombia. The firm, founded in 1998, seeks to provide investors with attractive risk-adjusted returns through a comprehensive approach to emerging markets supported by a transparent and robust institutional platform. Gramercy offers alternative and long-only strategies across emerging markets asset classes including multi-asset, private credit, public credit, and special situations. Gramercy is a Registered Investment Adviser with the SEC and a Signatory of the Principles for Responsible Investment (PRI). Gramercy Ltd, an affiliate, is registered with the FCA.